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Goals and Objectives for the Business Programs


Application: demonstrate one can apply functional and foundational concepts to think critically and solve business problems.

Functional knowledge: subject matter knowledge of (1) accounting; (2) organizational behavior; (3) organizational management; (4) financial management; (5) marketing; (6) information systems; (7) law; (8) human resource management; (9) international business; (10) economics; and (11) business strategy.

Interface with society: demonstrate an understanding of how economic, legal and regulatory, political, social, technical, environmental, and competitive forces (local, regional, global) affect business.


Issue spotting and opportunity recognition: identify options of turning problems into business or personal opportunities.

Creativity: generate unique solutions to problems or ways to respond to opportunities.


Ethical decision-making: recognize ethical issues, apply ethical frameworks to analyze them, then choose and defend a solution.

Reflective thinking: demonstrate consideration of a belief, form of knowledge, action, or experience, evaluate it, and develop insight toward future action.

Initiative: seek opportunities for active involvement in curricular areas. Taking others' perspectives: demonstrate an understanding of another person's point of view.


Writing: produce quality business documents that exhibit competence in content, organization, quality, and referencing. Presenting: create and deliver quality business presentations that exhibit competence in content, technology, verbal and non-verbal presentation skills, organization and clarity. Interpersonal skills and teamwork: communicate effectively in small group situations./p>