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Marketing Communications at Husson University

Marketing Communications


Build a successful career in social media, marketing, advertising and more

Want a career as a content creator, research analyst, or marketing executive? Husson’s Bachelor of Science degree in Marketing Communications will prepare you to work in social media, digital marketing, advertising, market research, or public relations while providing you a foundation in business too. While you may already be producing your own TikTok, Instagram Reels, or YouTube videos, our Marketing Communications program will help you take your talents to the next level. At Husson, you’ll also have the opportunity to earn certificates in specialty areas such as business administration, digital marketing, graphic/visual design, hospitality, photography, sales, web media, and more.

Marketing communications is a commonly used term in the industry to describe all the messages and media that you use to communicate with target markets, whether that is prospective customers, employees, community members, or others. While marketing and public relations were commonly separate departments in most companies, today they are most often combined into one called marketing communications. 

Program Overview

Husson’s Bachelor of Science degree in Marketing Communications takes a hands-on approach. You’ll take a Marketing Fundamentals course where you’ll identify a product and create a marketing plan for it. In the Consumer Behavior class, you’ll learn about customers’ preferences, attitudes and behavior. The Advertising Principles course provides you with an understanding of the types of ads, how to create them and develop an integrated campaign. The Digital Marketing and the Social Media Marketing classes use simulations to give you a chance to practice placing ads and see how successful they would be.

And when you graduate? You’ll have a wide range of career options available to you. Our grads work as account executives, brand managers, communications directors, community managers, content strategists, e-commerce directors, design specialists, digital creators, growth managers, market research analysts, public relations directors, sales managers and social media account managers.


Through this Bachelor of Science degree in Marketing Communications program, you’ll build a foundation in business as you develop power skills needed in today’s job market such as communication, leadership, teamwork, problem solving, negotiation and conflict resolution.

See the courses

One Circle Agency

Our student-run One Circle Agency provides students with the opportunity to create marketing and advertising plans for real clients. You’ll apply your marketing knowledge as part of a team, conduct research, develop plans and polish your professional skills as you meet with clients to deliver plans and proposals that will help them meet their business goals. Recent clients have included Big Brothers Big Sisters of Mid Maine, Caribou Bog Outdoor Center, Fusion Bangor, Gracie Theatre, Packraft Maine and Pepino's Restaurant.

Learn More About One Circle Agency

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Phone and Email Address
Nancy Roberts, APR, MBA Nancy Roberts, APR, MBA
Program Coordinator - Marketing, Instructor
222 Wildey Communications Center
Husson University
1 College Circle
Bangor, Maine 04401
Admissions Admissions

207.941.7100 OR 1.800.4HUSSON
1st Floor O'Donnell Commons
Husson University
1 College Circle
Bangor, Maine 04401