Explore the evolution of the communications industry by studying the history of radio, television, print, film and computer technologies. This course also examines the legal issues of broadcasting and facility management, FCC Rules and Regulations and professional responsibilities and expectations. Students research the past and present trends of the media and incorporate their findings into their studies.
This course introduces students to and provides intensive practice in the basic types of writing required by the broadcast media and advertising/marketing agencies. This will include advertising copy, writing for a website, promotional copy, public service announcements and business documents, including proposal writing.
This course introduces students to how news is gathered and presented in a variety of media, including print, Web, radio and television. Major emphasis is on developing solid news values, reporting skills and writing skills. Ethical issues related to the practice of journalism are also discussed.
This course gives students intensive experience in gathering, writing, and producing news for radio, including capturing, editing and incorporating audio sound bites. Regular reporting assignments allow students to refine their skills in writing effective, concise radio news stories. By the end of the course, students will be able to report, write and produce a radio newscast, observing typical time constraints.
Students tackle the fundamental principles and techniques of public relations and related communication tools. This course looks at current public relations practices and problems, types of communication, and communication strategies. Students learn how to organize thoughts and disseminate material to the appropriate channels while working to prepare an actual PR packet for an off campus non-profit agency.
This is the NESCom gateway course to sports journalism. Alongside coursework designed to develop basic reporting and writing skills, this course introduces students to the practice of sports journalism. Students will learn the history of sports journalism, and deepen their sports knowledge and sports reporting skills in preparation for more advanced work in play-by-play, sportscast production, and sports information. The course includes intensive critique of the work of current professional sportscasters.
Speech is an important part of all human communication. This course is structured to give students the basic tools with which to verbally communicate in an effective manner on many levels and in many different venues. The course will focus on industry-standard vocal articulation and pronunciation, using the IPA (International Phonetics Alphabet) as an analytical tool. Emphasis will be placed upon identifying and addressing ineffective speech habits and regionalisms. The prime goal of the course is to move the student closer to creating a professional "voice", whether the student plans a career in communications or wishes work in other fields which require effective vocal communication.
In this course, students expand upon the skills learned in Station Operations I by adding automation, voice tracking, emergency alert system equipment, transmitters, and remote broadcast equipment. FCC technical requirements are also covered. Coursework is closely related to the campus radio station, WHSN-FM, including early preparation to be an on-air operator.
This course gives students the opportunity to apply their radio news skills in the “real world” as a member of the WHSN news team. The student becomes a working reporter, gathering, writing and reporting news for broadcast. Students conduct interviews, attend press conferences and develop contacts in the local community, and may find themselves working alongside broadcast news professionals in the local market.
This course introduces the structural and behavioral components of the advertising process including research, media, copy and design. Students produce and edit material while learning how to evaluate and design an advertising campaign through research and planning.
The knowledge and skills gained in MC 114 and MC 115 are applied in this course as students engage in hands-on television news gathering and reporting. Students will learn to report, shoot, write and edit television news and sports stories, using digital cameras and editing software, and the Associated Press Electronic News Production System (ENPS). Emphasis is on reporting, writing, production, and performance (including package narration, standups, and live shots). Outstanding stories may be submitted to NESCom’s weekly/bi-weekly, student-produced, TV newscast—NESCom Connection.
Sales Practices in Media considers the unique characteristics of broadcast radio and television, cable television and satellite services, the Internet, cell phones and other “new media” that are being supported by advertising. Students learn how the various media are packaged and sold, the rating that determine their relative value, the costs of advertising on various media and the sales techniques employed by successful sales people.
The course in an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. In addition, the course provides emphasis on self-marketing and concise oral and written presentation.
This course offers in-depth practice in writing for newspapers and magazines with emphasis on news judgment, solid research, accuracy and writing style. Students weave the practical and conceptual elements of journalism together by writing news stories and features that pertain to current events of significant public interest. Assignments for this course are done both in the classroom and in the greater Bangor community.
This course is a continuation of MC 127. Students expand their sports knowledge and sports reporting skills in preparation for more advanced work in play-by-play, sportscast production, and sports information courses. The course includes intensive critique of the work of current professional sportscasters. Students may be assigned to assist with preparation for and broadcast of Husson University sporting events. Proper methods of courtside and in-studio interviewing will be taught.
This class introduces proper diction and use of the human voice as a delivery instrument for broadcast production. Students learn to deliver material in a variety of styles and receive critical feedback on their performance. Students utilize skills mastered in Radio Station Operations to write and produce short form production pieces including station promos, commercial advertisements, news and sports reports for web, entertainment features and public affairs programs. Students will be required to staff regular on-air positions on WHSN-FM.
This is primarily a writing course in which students learn to generate content for the Web. Assignments require students to produce well-researched materials that include photos, videos, audio, and other mixed media that are available to online journalists. The course also introduces students to blogging, and requires students to post weekly blogs online.
This course is a consideration of the inventions, events, and people that have shaped and influenced journalism in the United States, and how mass media and the practice of journalism, in particular, have shaped American history. The course follows the history and contributions of American journalism from colonial times to the Web, in the context of the technical, economic, political, and cultural aspects of American society.
Building on the reporting and writing skills developed in MC 223 and MC 235, this course offers students practical instruction and editorial guidance in writing publishable feature pieces for magazines and newspapers. Students are expected to write high quality, well-documented articles that demonstrate a mastery of attribution, organization, style and other basic journalism skills. Students are encouraged to learn the effective use of dialogue and narrative techniques, including vivid description and detail. Students also develop techniques to involve the reader emotionally through human interest including drama, pathos, empathy, humor, and curiosity.