Online Marketing Degree

Bachelor of Science

The field of marketing is fast-growing and vital to the success of businesses and organizations everywhere. With a Bachelor of Science in Marketing, you will be prepared to play a vital role in expanding brand awareness, leading communications efforts, creating digital media content and helping companies adapt to and keep up with the ever-changing world around them.

Prepare for a career in marketing

Flexible online marketing classes online with 24/7 access
7-week courses
Accredited by NECHE
Transfer up to 90 credits

Help brands and organizations grow and innovate through the development of digital marketing, social media, advertising and public relations campaigns by pursuing an online marketing degree at Husson Online. Through this fully online marketing bachelors degree program, you will become a well-rounded, do-it-all marketing professional with skills in graphic design, website design and development, various styles of writing, photography, market research and strategy, video production and more.

By taking courses taught by expert faculty, you'll gain in-demand and marketable skills. You will also have the opportunity to focus your education on areas of interest through electives and build your résumé by earning certifications in areas such as business and diversity, equity and inclusion. With a Bachelor's Degree in Marketing, you'll walk away from Husson Online with a valuable and well-rounded skill set.

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*Based on a student transferring in between 60-90 credits **Rate effective May 1, 2022. All rates subject to change. Please see Cost and Aid for more information.

Faculty Spotlight

Nancy Roberts, APR, MBA

Nancy Roberts, APR, MBA, serves as a program coordinator and instructor in Husson’s New England School of Communications, as well as an advisor for the Public Relations Student Society of America Chapter. She holds a Master’s in Business Administration from Husson University and a bachelor’s degree in communications with a minor in graphic design from Central Connecticut State University. She has earned Accreditation in Public Relations (APR) from the Public Relations Society of America Universal Accreditation Board. Outside of Husson, Roberts has worked in marketing and public relations for healthcare and nonprofit organizations for eighteen years and continues to work as a communications and marketing consultant.

Why Husson Online

Start When You're Ready

Multiple start dates and no set class times or locations

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Experiential Learning

Gain even more real-world experience

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Personalized Academic Support

Reach your goals with our online support services

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Accredited Programs

All of our programs meet standards for quality

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Career Outlook

Job Growth. The U.S. Bureau of Labor Statistics (BLS) projects an average of about 31,100 job openings per year for advertising, promotions and marketing managers through 2030.

Median Salary. As of May 2021, the national median annual salary for advertising, marketing, promotions, public relations and sales managers was $128,160, per the BLS.

Diverse Opportunities. Earning your Bachelor of Science in Marketing online can lead to success in a rewarding career in digital media marketing, social media marketing, advertising, copy writing, public relations and communications, market research analysis and strategy, event marketing, search engine optimization, sales and more.

13 Highest Paying Marketing and Advertising Jobs

What Can You do with a Bachelor of Science in Marketing?

A bachelor’s degree in marketing helps make you an ideal candidate
for many positions in a business. Working in the marketing department lets you
focus on a company's or organization’s advertising and brand reputation. With a
marketing degree, you can find a marketing career within your interests, whether that is
marketing analytics or social media management. It could provide access to everything
from an entry-level position to being the head of your own company.

How Long Does it Take to Earn an Online Marketing Degree?

How long it takes to earn a marketing degree online is dependent on many factors. It is
easier to give you an idea of the number of credit hours you need to get your degree.
On average, our Bachelor of Science in Marketing degree would require from 121 to
122 credits to graduate. How long it takes you to get those credits is up to you. Some
people go to school full-time and complete the program in just a few years. Others work
and take courses at the same time, so that it may take a little longer. Earning your
marketing degree online opens up more educational possibilities for some who want to
take their time when earning their marketing degree.

Your Career Begins Here

How to Apply

The admissions process breakdown

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Tuition

An affordable education to help you increase your earnings potential

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Financial Aid

Explore ways to help cover the cost of your degree

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Transfer Credit

Earn up to 90 credits toward your degree

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Courses you will take:

Husson Online's Bachelor of Science in Marketing requires you to complete 121-122 credits to earn your degree. You’ll be able to take courses in key areas such as advertising, public relations, digital marketing, social media marketing, sales, web design and so much more that will give you real-world experience in tackling workplace tasks and challenges. Electives are built into the curriculum allowing you to focus on your specific career goals. View the mix of courses below. Reach out today if you’d like more information or if you would like to speak to an enrollment counselor.

2022 Start Dates

Term 3
January 16

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CURRICULUM

GENERAL EDUCATION REQUIREMENTS (40-42 HOURS)

I. Core Skills I (12 credits)
EH 105 College Writing (3 credits)
Math I Elective (3 credits)
Philosophical Elective (3 credits)
He 114 - Husson Experience and Professional Skills (3 credits)

II. Natural and Social Science Core (12-13 credits)
Math II (3 credits)
Laboratory Science Elective (3-4 credits)
Psychological or Sociological Elective (3 credits)
Historical Elective (3 credits)

III. Humanities Core (9 credits)
Literature Elective (EH 200 or higher) (3 credits)
Fine Arts - VF 245 (3 credits)
Humanities Elective - CM 200 (3 credits)

IV. Perspectives (9 credits)
Global - BA 302 Business Ethics
Cultural - Foreign Culture & Conversational Elective
Social - MC 101 Intro to Media

CORE NESCOM COURSES (10 HOURS)

MC 101 Intro to Media (also a Gen Ed course)
MC 301 Career Prep
IT 110 Data Exploration and Visualization or IT 214 Spreadsheet Concepts and Applications
GV 245 Graphic Design
VF 100 Intro to Video Production
VF 245 Photography I - Bridge Tag (also a Gen Ed course)
BA 302 Business Ethics - WI Tag (Also a Gen Ed course)

CONCENTRATION NESCOM COURSES (45 HOURS)

MC 116 Intro to Public Relations
MC 314 Cross Cultural Communications
MC 317 Public Relations Techniques
MK 220 Marketing Fundamentals
MK 216 Principles of Advertising
MK 228 Digital Marketing Print and Strategy
MK 322 Social Media Marketing
MK 338 Marketing Research
MK 326 Consumer Behavior
MK 422 Sales and Sales Management
MK 418 Agency Practicum
BA 221 Microeconomics
BA 310 Organization Management
GV 145 Design Thinking and Innovation
IT 202 Web Design for Non-Majors

ELECTIVES/OPEN NESCOM COURSES (24 HOURS)

The remainder of the required credit hours will be fulfilled by elective courses.