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Learn the skills you'll need to build a career engaging customers and driving sales.

Business Administration - Marketing Management

Bachelor of Science

Quick Facts

Total Credit Hours: 121-122
Time to Completion: Varies
Tuition: $386 per credit hour**

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Online Business Administration and Marketing Degree

Bachelor of Science

Professionals in marketing communicate with customers through effective promotions, advertising, and social media, increasing awareness and generating ideas. This innovative field calls for business-marketing management professionals to help organizations adapt to changing markets and develop new products.

Prepare for a career in marketing management

  • Flexible online classes with 24/7 access
  • 7-week courses
  • Accredited by IACBE
  • Transfer up to 90 credits
  • Accelerated BS-to-MBA option

ba-marketing-management.jpegThrough our program, you’ll gain a broad range of expertise in business functions such as accounting, management, public relations and marketing. Husson’s dedicated professors will let you explore how to best engage customers and manage marketing efforts such as strategizing and analyzing for a successful campaign. As a Business Administration - Marketing student, you’ll learn problem solving techniques, competition research, promoting and selling, industry practices, the ever-evolving world of social media platforms and other skills to help you be career-ready.


*Time to completion varies based on allowable transfer credits from any prior undergraduate coursework. **All rates subject to change

Why Husson Online

Start When You're Ready

Multiple Start Dates and No Set Class Times or Locations

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Experiential Learning

Gain even more real-world experience


Personalized Academic Support

Reach your goals with our online support services

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Accredited Programs

All of our programs meet standards for quality

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Career Outlook

Job Growth. According to the US Bureau of Labor Statistics (BLS), an additional 19,000 marketing managers will be needed by 2029.

Median Salary. In 2020, the national median salary for marketing managers was $141,490, according to the BLS. 

Diverse Opportunities. When you earn your online degree from Husson, you'll be prepared for any number of careers including market research analyst, brand manager, marketing specialist and public relations specialist. Your educational accomplishments and passion will position you for success.   

Your Career Begins Here

How to Apply

The admissions process breakdown



An affordable education to help you increase your earnings potential


Financial Aid

Explore ways to help cover the cost of your degree


Transfer and Prior Learning Credit

Earn up to 90 credits toward your degree


Courses You Will Take

Husson’s online degree requires 121-122 credits to complete the degree. Your classes will focus on what organizations value most: communications, problem-solving and decision-making skills, the ability to plan and technical knowledge. Our curriculum features field-specific coursework in basic marketing principles, applied marketing research, sales, competitive intelligence, social media marketing and more. The program also includes specialized coursework designed to provide you with relevant knowledge and skills for leading marketing efforts. Reach out today if you’d like more information or if you would like to speak to an advisor.

2021 Start Dates

August 30, October 25

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Core Skills (12-13 Credits)

EH 105 – College Writing
Math I Elective
Philosophical Elective
HE 111 – The Husson Experience

Natural & Social Science Core (12-13 credits)

MS 132 – Probability & Statistics
Lab Science Elective
Psychological/Sociological Elective
Historical Elective

Humanities Core (9 credits)

Literature Elective
Fine Arts Elective
Humanities Elective

Perspectives (9 credits)

AC 121 Principles of Accounting I:
AC 211 Managerial Accounting:
BA 101 Introduction to Business: 
BA 111 Economic Geography
BA 201 Business Law I:
BA 202 Business Law II:
BA 211 Microeconomics:
BA 212 Macroeconomics: 
BA 245 Marketing Fundamentals
BA 302 Business Ethics
BA 310 Organization and Management:
BA 311 Human Resource Management: 
BA 351 Internship
BA 362 Financial Management I:
BA 401 Managerial Economics:
BA 411 Organizational Behavior: 
BA 414 Business Strategy 
BA 415 Business Strategy in Practice
BA 490 International Business: 
CM 100 Speech
IT 111 Introduction to Microcomputing 
IT 214 Spreadsheets

BA 421 Integrated Marketing Communications & Advertising
BA 422 Sales and Sales Management:
BA 424 Marketing Research
BA 425 Marketing Management
BA 429 Competitive Intelligence
BA 437 International Marketing

Choose one of the following:
BA 475 E-Business/E-Commerce
MC 322 Social Media Marketing

For more information

Phone and Email Address
Brittny Hobbs Brittny Hobbs
Enrollment Counselor
Peabody 201E
Husson University
1 College Circle
Bangor, Maine 04401