Online Business Administration and Marketing Degree

Through our business and marketing degree program, you’ll gain a broad range of expertise in business functions such as accounting, management, public relations and marketing. Husson’s dedicated professors will let you explore how to best engage customers and manage marketing efforts such as strategizing and analyzing for a successful campaign. As a Business Administration - Marketing student, you’ll learn problem solving techniques, competition research, promoting and selling, industry practices, the ever-evolving world of social media platforms and other skills to help you be career-ready.

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*Time to completion varies based on allowable transfer credits from any prior undergraduate coursework.**Rate effective May 1, 2022. All rates subject to change. Please see Cost and Aid for more information.

What can you do with a business and marketing degree?

A business administration degree with a concentration in marketing positions you as an ideal candidate for a leadership position in a business. While working in the marketing department, you’ll focus on a company's or organization’s advertising and brand reputation. A degree in marketing management is broader. A degree in marketing management is access to everything from an entry-level position to being the head of your own company.

What is the difference between business management and business marketing?

Both roles are critical in the business world, but in different ways. Marketing is about using data to map out the most productive advertising campaigns. Marketing professionals can work freelance, serving many businesses at once, or work in the marketing department of a company. They may head departments or be a member of a marketing team.

A business management degree approaches business with a broader brush. It teaches you the art of managing business operations and infrastructure. You learn about structuring a business for success and creating business plans. Your education will also cover human resources and business law. Getting a degree in business management provides a well-rounded education in business instead of one focused on marketing.

How long does it take to earn a business and marketing degree?

How long it takes to earn a degree is dependent on many factors. It is easier to give you an idea of the number of credit hours you need to get your degree. On average, either of these degrees would require from 121 to 122 credits to graduate.

How long it takes you to get those credits is up to you. Some people go to school full-time and complete the program in just a few years. Others work and take courses at the same time, so that it may take a little longer. These programs are often available both in-person and online. Some are a hybrid of both. Learning online opens up more educational possibilities for some who want to take their time when earning their degree.

What subjects will I take in a marketing management degree program?

There are three categories of courses: general, core business, and those focusing on marketing management.

General courses would include basic classes for most college students, like psychology, college writing, and statistics. You’ll take electives across these areas, as well. You might take a fine arts elective, for instance, or one that focuses on a specific business sector, such as sustainable energy.

Core business courses include accounting, an intro to business and marketing, plus ethics, law, and human resources. The marketing course offered would cover sales, marketing research, international marketing, and competitive marketing.

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