Bachelor of Science in Business Administration - Marketing Management

Total Credit Hours: 121-122 | Time to Completion: Varies | Tuition: $386 per credit hour**

Marketing—communicating with customers effectively and driving them to action—is an integral part of any business. After all, without engaged customers, no business gets done. Managing those marketing efforts—strategizing, analyzing and more—is a valuable skill and necessary for any successful campaign.

If you're interested in marketing management, Husson University wants to prepare you to do your very best work and provide the most value to future employers. That’s why we offer Bachelor of Science in Business Administration (BSBA) students the opportunity to focus on a marketing management concentration.

Our curriculum features field-specific coursework in basic marketing principles, applied marketing research, sales, competitive intelligence, social media marketing and more. The program includes specialized coursework designed to provide you with relevant knowledge and skills for leading marketing efforts.

When you earn your online marketing management degree from Husson, you'll be prepared for any number of careers, including market research analyst, brand manager and marketing specialist.

The degree is accredited by the International Accreditation Council for Business Education and meets Husson's high standards.

For an overview of the B.S. Business Administration – Marketing Management curriculum, please see the course map below.

Apply

*Time to completion varies based on allowable transfer credits from any prior undergraduate coursework. **All rates subject to change