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Bachelor of Science in Business Administration - Marketing Management

Total Credit Hours: 121-122 | Time to Completion: Varies | Tuition: $386 per credit hour**

Marketing—communicating with customers effectively and driving them to action—is an integral part of any business. After all, without engaged customers, no business gets done. Managing those marketing efforts—strategizing, analyzing and more—is a valuable skill and necessary for any successful campaign.

If you're interested in marketing management, Husson University wants to prepare you to do your very best work and provide the most value to future employers. That’s why we offer Bachelor of Science in Business Administration (BSBA) students the opportunity to focus on a marketing management concentration.

Our curriculum features field-specific coursework in basic marketing principles, applied marketing research, sales, competitive intelligence, social media marketing and more. The program includes specialized coursework designed to provide you with relevant knowledge and skills for leading marketing efforts.

When you earn your online marketing management degree from Husson, you'll be prepared for any number of careers, including market research analyst, brand manager and marketing specialist.

The degree is accredited by the International Accreditation Council for Business Education and meets Husson's high standards.

For an overview of the B.S. Business Administration – Marketing Management curriculum, please see the course map below.

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*Time to completion varies based on allowable transfer credits from any prior undergraduate coursework. **All rates subject to change

Course Map

GENERAL EDUCATION CURRICULUM / Core Skills (12-13 Credits)

EH 105 – College Writing
Math I Elective
Philosophical Elective
HE 111 – The Husson Experience
Natural & Social Science Core (12-13 credits)
MS 132 – Probability & Statistics
Lab Science Elective
Psychological/Sociological Elective
Historical Elective
Humanities Core (9 credits)
Literature Elective
Fine Arts Elective
Humanities Elective
Perspectives (9 credits)

CORE BUSINESS COURSES

AC 121 Principles of Accounting I
AC 211 Managerial Accounting
BA 101 Introduction to Business
BA 111 Economic Geography
BA 201 Business Law I
BA 202 Business Law II
BA 211 Microeconomics
BA 212 Macroeconomics
BA 245 Marketing Fundamentals
BA 302 Business Ethics
BA 310 Organization and Management
BA 311 Human Resource Management
BA 351 Internship
BA 362 Financial Management I
BA 401 Managerial Economics
BA 411 Organizational Behavior
BA 414 Business Strategy
BA 415 Business Strategy in Practice
BA 490 International Business:
CM 100 Speech
IT 111 Introduction to Microcomputing
IT 214 Spreadsheets

MARKETING MANAGEMENT CONCENTRATION COURSES

BA 421 Integrated Marketing Communications & Advertising
BA 422 Sales and Sales Management
BA 424 Marketing Research
BA 425 Marketing Management
BA 429 Competitive Intelligence
BA 437 International Marketing

Choose one of the following:
BA 475 E-Business/E-Commerce
MC 322 Social Media Marketing