The skillful combining of images and text in designing for print is the core focus of this course. Topics in typography, image, space, color, and balance are integrated as projects are created. It is a working studio class and through demonstrations and hands-on work, students learn to solve visual problems using the industry standard software essential to graphic design professionals today.
This course pulls together the knowledge and skills students have acquired in basic journalism courses, and MC 127 and 227, to focus specifically on the sports play-by-play and color function in sportscasting. Students will learn how to prepare for a game and then do the broadcast on both radio and television.
This course sets students up with all the techniques needed to communicate to prospec¬tive employers. Learn effective ways to write cover letters, resumes and produce atten¬tion-getting audition tapes (radio and video). Students may even meet a future employer because media professionals conduct mock interviews in this course.
This course explores issues facing U.S. news media in its struggle to understand an increasingly diverse society. It includes a historical overview of how the media portrays images and construct messages related to ethnicity, race, gender, class, and sexual orientation, and examines obstacles facing journalists' efforts to improve coverage and newsroom representation. Writing assignments help students prepare to do cross-cultural reporting with sensitivity and accuracy.
Advertising II is an in-depth exploration of all the structures and functions used in advertising. From advertising planning and strategy to creative advertising, this course helps each student to find his/her own. Advertising II covers subjects such as advertising and the marketing process, planning and strategy, account planning and research, media planning and buying, print media, broadcast and interactive online media, internet media, broadcast and interactive media strategy, creative advertising, copywriting design and production, direct-response marketing, sales promotion, public relations, retail and business to business advertising, and international advertising.
This course is designed to apply the fundamental principles of public relations. Through case studies and application, students learn how to develop and implement public relations campaigns. Emphasis is on the application of the four-step process in solving public relations problems. In this course, a student carries out public relations research, develops a public relations plan, implements components of that plan, and evaluates the results. Students also explore ethics and legal considerations, measurements and assessment methods, media relations, news conferences, special event planning, and crisis communication.
This advanced course focuses on creating news features for either same day broadcast or under an extended deadline with an emphasis on working as a backpack journalist. At least half the semester is academic as students analyze professional works and reading assignments. During the second half, students will shoot their own stories. Emphasis will be placed on writing, natural sound gathering and writing techniques, interviewing, editing, story preparation, shooting stand-ups and self-critique. One week will be devoted to sports features.
This course focuses on current media management issues facing the broadcast manager in the daily operations of programming, sales, promotion, news, and engineering departments. Curriculum analyzes management theories and approaches in addition to covering topics such as the Telecommunications Act, labor and discrimination law, crisis management, Federal Communication Commission (FCC) rules, and contract and employment law.
This course utilizes a highly interactive format to teach students the tools of social media, how to understand and establish their online profile and ways to connect with others to market themselves and a business. Learning to effectively use the right tools can help students achieve marketing objectives and better navigate the vast array of marketing methods for managing an online profile and presence. Successfully completing this course will require learning and using podcasts, chats, forums, wikis, comment areas, twitter, picasa productively and participating as a member of the online community.
This course gives students a chance to hone their skills in critical, interpretive and opinion writing for newspapers and other media. Students will be assigned to write in several forms, including editorials, reviews, columns, and letters. In addition to developing skill in persuasive writing, this class is intended to further hone students' ability to think critically and logically.
In this course, students will be introduced to the skills needed to project a consistent brand associated with their station, its programs and its unique identity. They will learn to create marketing materials that will retain a consistent brand across multiple delivery platforms and the skills necessary to track results as well as listener perception. Students will also learn to create and advance successful radio promotions, both in station and at remote broadcasts in the community.
In this course, sports journalism students are given extensive opportunities to develop their skills in shooting video for sports, including B-roll and interview material. Students develop skills in editing sports video, writing scripts, and doing sports reporting. By the end of this course, students will have the ability to do quality play-by-play work, and be able to shoot, edit, write and produce a five- to seven-minute sportscast.
Sports Information is an advanced sports journalism course that introduces students to the sports information function and provides extensive practice in sports information work. Topics covered include: writing a sports news release, creating game notes and stats, the function of media passes, scheduling and conducting news conferences, and handling crisis situations. Students get up close and personal to sports information work at the high school, college, and professional levels.
Through this course, students learn to create original illustrations using Illustrator and Photoshop software. In addition, they will explore creative 2D image-making techniques usable for a variety of mediums. Drawing tools, image and type manipulation, brushes, patterns and effects will all be implemented in producing high-impact images for commercial as well as expressive applications.
This experiential course is a university approved and supervised work experience with participating employers for Mass Communications students. It provides for the application of classroom learning in a professional work environment.
Graphic Design for Print II continues the study of design principles presented in MC 245. An emphasis is placed on advanced visual problem solving from concept development to final presentation. Through a series of hands-on projects, this course is geared towards being able to take the skills acquired and use them in a variety of settings. Projects for external clients along with those assigned by the instructor will ultimately lead to several professional pieces designed for portfolio use.
This is an advanced course that teaches the unique skills necessary to successfully produce talk, news, sports and music programs. All of the elements, from board operation and screening calls to booking guests and using archival software programs, come together as students produce programs for broadcast on WHSN.
Public affairs programming focuses on issues of politics and public policy. In this class, students will prepare radio reports on public affairs issues including municipal meetings, the environment, and non-profit organizations. Students will work to improve skills in interviewing, field production, news writing, and radio studio production. The class will also analyze long form public affairs radio and television shows in order to prepare a 15-minute broadcast quality public affairs program to be aired on WHSN-FM.