This course introduces students to the general nature of functional areas in business such as marketing, management, accounting, finance, research and development, and risk management. The relationship between business, the government, the economy, and the environment is examined.
This course is an introduction to the principles of economic geography, ranging from physical and biological geography to cultural and political factors. The decision making processes, both local and global, for different types of service oriented, manufacturing, transportation, and resource based businesses will be examined. The relationship of natural resources, population, and culture, and how such factors affect economic activity will be emphasized.
This class will discuss franchise formation and management with particular emphasis on the discovery and evaluation of the franchisor and the feasibility of entrepreneurs converting an existing business into a franchise chain or creating and selling new franchises, domestic and international. Franchise accounting and finance (borrowing or leveraging) will be covered, as well as, taking the franchise to the stock market or going public (IPO) and raising investment capital.
This course presents a systematic study of the basic principles of real property law through explanation, discussion and problem-solving techniques. The course provides a decision-oriented approach to legal concepts, featuring student completion of a complete abstract of title at the Penobscot County Registry of Deeds; real estate forms; and comprehension of relevant Maine statutes.
This is an overview of microeconomic and macroeconomic concepts for non-business majors. It will include an introduction to American capitalism including the mechanics of supply and demand, elasticity, consumer demand, and price and output determination of competitive firms. It will also be an introduction to national income accounts, unemployment, inflation, government fiscal policy and monetary policy.
This course will provide students with methods of analyzing acquisition and retention of Real Estate. Also, there will be a focus on the skills and techniques required to operate a real estate business, including trust accounts, risk management, and property management.
This course is designed to introduce students to concepts and fundamental principles of public relations. Public Relations focus on the practical application of these concepts and principles through class presentation. This course is designed around the various ways an organization communicates with its publics, the types of communication used, the creating of and various strategies available to effectively communicate organizational messages.
This is a cross-disciplinary class that will introduce students to the Lean Startup Scientific Method for developing and commercializing ideas for new ventures or else innovating and developing new products or business models within existing companies. Topics include marketplace innovations, technology and science based innovations, marketplace hypothesis development and testing, frugal and agile engineering, business models, intellectual property, prototyping, exit strategies, and fundraising. Lab component is integrated within module deliverables.
This course is designed to raise a moral consciousness and sensitivity within the various disciplines of the business curriculum. The disciplines focused on here are business, accounting, marketing, multinational corporations, and those areas of human resource management inclusive of diversity in the workplace within the context of environmental and social responsibility.
This course focuses on how to design organization systems and effectively manage them. Students completing the course should understand the universal process of management and key terminology in the language of management. Students are encouraged conceptually to blend contributions from the various schools of management thought into an integrated perspective of what managers do and why.
This course addresses traditional personnel administration issues. Emphasis in the course is on how to manage the major human resource administration functions of job design, reward system design, staffing, training and performance control, to achieve maximum employee performance and satisfaction.
The course covers the language and issues of marketing with an emphasis on developing responsive marketing strategies that meet customer needs. The course focuses on marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics will be incorporated into the course including the external environment (focus on integrative topics within marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.